B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
34.6%
34.6% -- paywall test win rate for visual and copy paywall tests (mobile subscription apps) (2026)
Visual and copy paywall A/B tests have a win rate of approximately 34.6%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
34.6%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adapty
Primary
Tier B
https://vmobify.com/blog/paywall-optimization-benchmarks ↗
Source Article
Paywall Optimisation Benchmarks & Playbook 2026
Paywall Optimisation: The 6 Decisions That Drive Conversion
Most paywall redesigns move nothing because they change the skin, not the structure. Here are the six decisions — placement, trial model, hard versus soft, and the tests worth running — that actually shift subscription conversion, with 2026…
Original Research
Adapty
· Original study ↗
Methodology
Adapty High-Performing Paywall Report 2026
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
visual and copy paywall tests (mobile subscription apps): 34.6% paywall test win rate. Source: Adapty (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/visual-copy-test-win-rate-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/visual-copy-test-win-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34.6%</strong> -- paywall test win rate for visual and copy paywall tests (mobile subscription apps)<br><small>Source: Adapty (2026) · <a href="https://lighthousedata.io/data/visual-copy-test-win-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.