B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
65%
65% -- visual content recall rate for people (2025)
People can recall 65% of the visual content they see almost three days later.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://lutyca.com/branding-reputation-management/how-to-create-brand-awareness/ ↗
Source Article
How To Create Brand Awareness for Small and Medium Businesses
In today’s digital-driven world, building a strong online presence is essential, especially for small to medium-sized enterprises (SMEs). Every brand, regardless of its size, yearns for a moment in the spotlight, a place in the consumer’s heart, and a prominent position in the market. The digital la…
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
people: 65% visual content recall rate. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/visual-content-recall-65
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<blockquote cite="https://lighthousedata.io/data/visual-content-recall-65" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- visual content recall rate for people<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/visual-content-recall-65" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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