B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
94%
94% -- visual content views increase for Visual content vs text-only content (2025)
Visual content gets 94% more views than content that is just text.
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
softriver.co
Primary
Tier C
https://www.softriver.co/blog/what-is-visual-branding-why-it-matters ↗
Source Article
What Is Visual Branding & Why It Matters
Ever wonder what makes a brand instantly recognizable? It’s not just the logo. It’s the entire visual story they tell. Visual branding is the collection of all the visual pieces a company uses to paint a picture of who they are — it's the exact system we help brands build at Softriver.
Think of it l…
Original Research
softriver.co
· Original study ↗
Methodology
Unattributed secondary citation; widely circulated content-marketing benchmark (commonly traced to MDG Advertising/HubSpot research). Article is undated; vintage set to estimated publication year.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Visual content vs text-only content: 94% visual content views increase. Source: softriver.co (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/visual-content-94-more-views
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<blockquote cite="https://lighthousedata.io/data/visual-content-94-more-views" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- visual content views increase for Visual content vs text-only content<br><small>Source: softriver.co (2025) · <a href="https://lighthousedata.io/data/visual-content-94-more-views" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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