B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- share of content that is visual for marketers (2023)
70% of content is mostly visual for at least 74% of marketers.
Lighthouse Research Team
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Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
7 Principles of Design to Boost Your Social Media Posts and Increase Engagement
A human brain uses millions of neurons to process visual stimuli which are about 30% of the entire brain cortex. Only 3% is used for hearing while another 8% on tactile stimuli. This is why many experts consider visuals to be a vital element in most advertising efforts. Before the advent of modern a…
Methodology
Cited as 'recent content marketing statistics'; original survey not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 70% share of content that is visual. Source: (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/visual-content-70-percent-marketers
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<blockquote cite="https://lighthousedata.io/data/visual-content-70-percent-marketers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of content that is visual for marketers<br><small>Source: (2023) · <a href="https://lighthousedata.io/data/visual-content-70-percent-marketers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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