B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

88%

88% -- percentage of video makers seeing positive roi for video marketers (2021)

Name: Percentage Of Video Makers Seeing Positive ROI Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-06

2021 · Visme

88% of video marketers claim to see a positive ROI from video content.

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Attribution: Visme View source

Lighthouse Research Team

Last verified: 2026-08-06 · How we verify data →

Source verified Evidence graded

Value

88%

Unit

Percentage

Data Vintage

2021

Entity

video marketers

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

68/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (4)

Visme Primary Tier B

https://visme.co/blog/content-marketing-statistics/ ↗

Confidence: 59/100 Vintage: 2021 Channel: Common Crawl

Source Article

What is Visual Content Marketing? (& How to Grow Using It)

What is Visual Content Marketing? (& How to Grow Using It) Visual content marketing has been around for a while now, but some marketers are still unaware of how to use it to its full potential. Statistics show 23.7% of content marketers cite visual content as their biggest challenge. In this article…

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forbes.com https://www.forbes.com/

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demandsage.com https://www.demandsage.com/

2026-08-15

amraandelma.com https://www.amraandelma.com/

2026-08-15

Original Research

Visme · Original study ↗

Segmentation

IndustryMedia RegionCO RoleContent Marketer Channelcontent

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Plain Text

video marketers: 88% percentage of video makers seeing positive roi. Source: Visme (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/visme_video_marketing_roi

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<blockquote cite="https://lighthousedata.io/data/visme_video_marketing_roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- percentage of video makers seeing positive roi for video marketers<br><small>Source: Visme (2021) · <a href="https://lighthousedata.io/data/visme_video_marketing_roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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