B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

75%

75% -- percentage of people seeing better roi with visuals for people (2021)

Name: Percentage Of People Seeing Better ROI With Visuals Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-06

2021 · Visme

75% of people claim to see better marketing ROI when using visuals in content.

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Attribution: Visme View source

Lighthouse Research Team

Last verified: 2026-08-06 · How we verify data →

Source verified Evidence graded

Value

75%

Unit

Percentage

Data Vintage

2021

Entity

people

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

71/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

Visme Primary Tier B

https://visme.co/blog/content-marketing-statistics/ ↗

Confidence: 59/100 Vintage: 2021 Channel: Common Crawl

Source Article

What is Visual Content Marketing? (& How to Grow Using It)

What is Visual Content Marketing? (& How to Grow Using It) Visual content marketing has been around for a while now, but some marketers are still unaware of how to use it to its full potential. Statistics show 23.7% of content marketers cite visual content as their biggest challenge. In this article…

Also cited by

forbes.com https://www.forbes.com/

2026-08-15

blog.hootsuite.com https://blog.hootsuite.com/

2026-08-15

Original Research

Visme · Original study ↗

Segmentation

IndustryMedia RegionUS RoleContent Marketer Channelcontent

Cite this stat

Plain Text

people: 75% percentage of people seeing better roi with visuals. Source: Visme (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/visme_marketing_roi_with_visuals

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<blockquote cite="https://lighthousedata.io/data/visme_marketing_roi_with_visuals" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- percentage of people seeing better roi with visuals for people<br><small>Source: Visme (2021) · <a href="https://lighthousedata.io/data/visme_marketing_roi_with_visuals" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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