B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
94%
94% -- share of visitors judging company by website visual design for website visitors (2025)
94% of website visitors judge a company based on the visual aspect of their website.
- Cites unnamed 'studies'
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
hellosmitten.com
Primary
Tier C
https://hellosmitten.com/web-design-faqs/ ↗
Source Article
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The Project
We work with WordPress because we feel like it offers the most flexibility and development options for our clients. We’ve personally built over 800 websites, 400+ of which have been in WordPress. We’ve chosen WordPres…
Original Research
hellosmitten.com
· Original study ↗
Methodology
Referenced as 'studies show' without named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
website visitors: 94% share of visitors judging company by website visual design. Source: hellosmitten.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/visitors-judge-company-website-design
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<blockquote cite="https://lighthousedata.io/data/visitors-judge-company-website-design" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- share of visitors judging company by website visual design for website visitors<br><small>Source: hellosmitten.com (2025) · <a href="https://lighthousedata.io/data/visitors-judge-company-website-design" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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