B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- share of visitors basing brand impression on staff encounter for trade show visitors (2025)
80% of trade show visitors base their impression of a brand on the brief encounter they have with the booth staff.
- Source cites general/unspecified research without direct attribution
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
exhibitstudios.com
Primary
Tier C
https://exhibitstudios.com/blog/trade-show-staff-training/ ↗
Source Article
Ultimate Guide To Trade Show Staff Training - Exhibit Studios
The success of your trade show booth is directly connected to the performance of your team. However, research shows that only 26% of businesses conduct employee training for trade shows. And more than 50% of companies never offer trade show staff training for their employees. This is a major oversig…
Original Research
exhibitstudios.com
· Original study ↗
Methodology
Blog cites unspecified research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
trade show visitors: 80% share of visitors basing brand impression on staff encounter. Source: exhibitstudios.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/visitors-brand-impression-staff-80pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/visitors-brand-impression-staff-80pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of visitors basing brand impression on staff encounter for trade show visitors<br><small>Source: exhibitstudios.com (2025) · <a href="https://lighthousedata.io/data/visitors-brand-impression-staff-80pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.