B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
36%
36% -- share of students rating virtual tours as most valuable content for prospective university students (2025)
36% of students rate virtual tours as one of the most valuable content types.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Ambassador Platform
Primary
Tier B
https://www.vepple.com/insight/blog/facility-virtual-tours/ ↗
Source Article
What You Need to Know About Facilities Content in 2025
Why prospective students care more and what to do about it
There’s been a noticeable shift in the way prospective students are researching universities in 2025. We took a look at the Prospect’s Early Careers Survey and The Ambassador Platform’s latest research shared at IDP’s Insight Day and noticed…
Original Research
The Ambassador Platform
· Original study ↗
Methodology
The Ambassador Platform research shared at IDP's Insight Day; up from 31.5% the year before
Methodology documented
Segmentation
IndustryEducation
RegionGlobal
Channelmulti-channel
Cite this stat
Plain Text
prospective university students: 36% share of students rating virtual tours as most valuable content. Source: The Ambassador Platform (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/virtual-tours-valuable-content-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/virtual-tours-valuable-content-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- share of students rating virtual tours as most valuable content for prospective university students<br><small>Source: The Ambassador Platform (2025) · <a href="https://lighthousedata.io/data/virtual-tours-valuable-content-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.