B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
49%
49% -- qualified leads increase for real estate listings with virtual tours (2023)
Real estate listings that include virtual tours generate 49% more qualified leads compared to those without virtual tours.
- Secondary citation from a Matterport (2023) report cited within an agency blog.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Matterport
Primary
Tier C
https://www.allinmotion.com/blog/360-degree-video-production-transforming-virtual-tours-and-real-est… ↗
Source Article
360-Degree Video Production: Revolutionizing Virtual Tours & Real Estate Marketing
Original Research
Matterport
· Original study ↗
Methodology
Cited from a Matterport report (2023); secondary citation in vendor blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
real estate listings with virtual tours: 49% qualified leads increase. Source: Matterport (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/virtual-tours-qualified-leads-49
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<blockquote cite="https://lighthousedata.io/data/virtual-tours-qualified-leads-49" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- qualified leads increase for real estate listings with virtual tours<br><small>Source: Matterport (2023) · <a href="https://lighthousedata.io/data/virtual-tours-qualified-leads-49" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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