B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
5%
5% -- price premium with virtual tours for homes with virtual tours (2025)
Homes with virtual tours achieve 5 to 7% higher prices compared to comparable listings without them.
- Reported as a range of 5 to 7%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Zillow Research
Primary
Tier C
https://homes2moveyou.com/virtual-home-selling-strategies-that-win-in-oakland-county/ ↗
Source Article
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- Virtual h…
Original Research
Zillow Research
· Original study ↗
Methodology
Range 5-7%, midpoint used; attributed to Zillow Research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
homes with virtual tours: 5% price premium with virtual tours. Source: Zillow Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/virtual-tours-5-7-percent-higher-price
HTML Embed
<blockquote cite="https://lighthousedata.io/data/virtual-tours-5-7-percent-higher-price" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- price premium with virtual tours for homes with virtual tours<br><small>Source: Zillow Research (2025) · <a href="https://lighthousedata.io/data/virtual-tours-5-7-percent-higher-price" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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