B
Evidence Grade B
Safe to Cite
Dated
32%
32% -- foot traffic increase rate for Virgin Active Health clubs (2017)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Near
Primary
Tier B
http://www.mmaglobal.com/casestudies/virgin-active-partners-near-achieve-considerable-uplift-club-wa… ↗
Source Article
Virgin Active partners with Near to achieve a considerable uplift in Club walk
Original Research
Near
· Original study ↗
Methodology
Foot traffic increase measured after campaign phase two ended
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2017 (current) | 28% | |
| 2017 (current) | 32% | +14.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Virgin Active Health clubs: 32% foot traffic increase rate. Source: Near (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/virgin-active-foot-traffic-increase-post-phase-2
HTML Embed
<blockquote cite="https://lighthousedata.io/data/virgin-active-foot-traffic-increase-post-phase-2" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- foot traffic increase rate for Virgin Active Health clubs<br><small>Source: Near (2017) · <a href="https://lighthousedata.io/data/virgin-active-foot-traffic-increase-post-phase-2" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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