B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
80%
80% -- viral content pass on rate for viral marketing recipients (2026)
An estimated 80% of recipients of a viral marketing piece pass it on to at least one other individual.
- Estimated figure without citation of underlying research
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Web Ad.vantage
Primary
Tier C
http://www.webadvantage.net/digital-marketing-services/social-media-marketing/viral-marketing ↗
Source Article
Viral Marketing Services
Original Research
Web Ad.vantage
· Original study ↗
Methodology
Agency-cited estimate; original study not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
viral marketing recipients: 80% viral content pass on rate. Source: Web Ad.vantage (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/viral-marketing-pass-on-rate-80
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<blockquote cite="https://lighthousedata.io/data/viral-marketing-pass-on-rate-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- viral content pass on rate for viral marketing recipients<br><small>Source: Web Ad.vantage (2026) · <a href="https://lighthousedata.io/data/viral-marketing-pass-on-rate-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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