B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

70%

70% -- users skipping video after 3 seconds for video ad viewers (2026)

Name: Users Skipping Video After 3 Seconds Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-03

2026 · adtrip.pl

Over 70% of video viewers scroll past/skip video content after just 3 seconds.

Source states 'over 70%'

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Attribution: adtrip.pl View source

Lighthouse Research Team

Last verified: 2026-10-03 · How we verify data →

Source verified Evidence graded

Value

70%

Unit

Percentage

Data Vintage

2026

Entity

video ad viewers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

adtrip.pl Primary Tier C

https://www.adtrip.pl/post/koszt-kreacji-wideo-ugc-dla-suplementow-diety-w-2026-roku ↗

Confidence: 48/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Koszt kreacji wideo UGC dla suplementów diety w 2026 roku | Adtrip Blog - Adtrip

Spis treści - Dlaczego wideo UGC sprzedaje suplementy diety skuteczniej niz tradycyjna reklama? - Ile realnie kosztuje kreacja wideo UGC w Polsce na 2026 rok? - Prawo a materiały od użytkowników w branży zdrowotnej - Gdzie szukac odpowiednich osob do nagrywania opinii wideo? - Jak mierzyc zwrot z in…

Original Research

adtrip.pl · Original study ↗

Methodology

Unspecified 'dane wynika' source

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

video ad viewers: 70% users skipping video after 3 seconds. Source: adtrip.pl (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/viewers-skip-after-3-seconds

HTML Embed

<blockquote cite="https://lighthousedata.io/data/viewers-skip-after-3-seconds" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- users skipping video after 3 seconds for video ad viewers<br><small>Source: adtrip.pl (2026) · <a href="https://lighthousedata.io/data/viewers-skip-after-3-seconds" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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