B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- viewer drop off rate for online video viewers (2017)
20 percent of viewers will abandon a video within the first 10 seconds.
- Original research/source not named
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
webdetail.com
Primary
Tier C
https://www.webdetail.com/blog/78/video-marketing-tips-5-secrets-to-ensure-your-campaign-is-successf… ↗
Source Article
Video Marketing Tips: 5 Secrets For Your Campaign
Aug 21, 2017
Video Marketing
Has your video gone viral yet?
The primary focus of your video marketing campaign should never be to go viral; however, the term "viral" has become very popular this year. In fact, statistics have been flying around about video marketing that say that it will account for…
Original Research
webdetail.com
· Original study ↗
Methodology
Cited statistic, original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online video viewers: 20% viewer drop off rate. Source: webdetail.com (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/viewers-leave-video-first-10-seconds-2017
HTML Embed
<blockquote cite="https://lighthousedata.io/data/viewers-leave-video-first-10-seconds-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- viewer drop off rate for online video viewers<br><small>Source: webdetail.com (2017) · <a href="https://lighthousedata.io/data/viewers-leave-video-first-10-seconds-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.