B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
78%
78% -- weekly video viewership rate for video viewers (2024)
More than 78% of viewers consume video content every week according to a study by Social Pilot.
- Stated as 'more than 78%'
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Social Pilot
Primary
Tier C
https://greatbigstorm.com/video-content-marketing-why-mixing-it-up-improves-your-impact/ ↗
Source Article
Video Content Marketing: Why Mixing It Up Improves Your Impact
If recent films and TV shows indicate anything, doing the same thing doesn’t work anymore.
Sure, there’s something to be said for maximizing an already successful story (like 98% of movie critics on Rotten Tomatoes, I loved Toy Story 3). But repeating the same thing over and over again fails to draw…
Original Research
Social Pilot
· Original study ↗
Methodology
Cited from Social Pilot study
Methodology documented
Segmentation
IndustryMedia
RoleContent Marketer
Channelvideo
Cite this stat
Plain Text
video viewers: 78% weekly video viewership rate. Source: Social Pilot (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/viewers-consume-video-weekly
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<blockquote cite="https://lighthousedata.io/data/viewers-consume-video-weekly" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- weekly video viewership rate for video viewers<br><small>Source: Social Pilot (2024) · <a href="https://lighthousedata.io/data/viewers-consume-video-weekly" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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