B
Evidence Grade B
Safe to Cite
Current
53%
53% -- viewability rate premium publishers for Premium publisher sites (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Source
Comscore
Primary
Tier A
http://www.comscore.com/ger/Insights/Blog/Viewability_The_Evolution_of_Digital_Advertising_From_Dire… ↗
Source Article
Viewability: The Evolution of Digital Advertising: From Direct Response to Branding
Viewability: The Evolution of Digital Advertising: From Direct Response to Branding
Digital advertising in Australia has grown at a torrid pace.
Zenith Optimedia reports that spending for online advertising (29% of all Australian ad expenditures) is now almost equal to the amount of money spent on T…
Original Research
Comscore
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Premium publisher sites: 53% viewability rate premium publishers. Source: Comscore (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/viewability-rate-premium-publishers
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<blockquote cite="https://lighthousedata.io/data/viewability-rate-premium-publishers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- viewability rate premium publishers for Premium publisher sites<br><small>Source: Comscore (2026) · <a href="https://lighthousedata.io/data/viewability-rate-premium-publishers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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