B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

44%

44% -- view through cost per acquisition decrease for Continu's recruitment campaign (2023)

Name: View Through Cost Per Acquisition Decrease Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-06

2023 · BlueConic

Continu's multi-channel programmatic recruitment advertising campaign achieved a 44% decrease in view-through cost per acquisition (CPA).

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Attribution: BlueConic View source

Lighthouse Research Team

Last verified: 2026-08-06 · How we verify data →

Source verified Evidence graded

Value

44%

Unit

Percentage

Data Vintage

2023

Entity

Continu's recruitment campaign

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

BlueConic Primary Tier B

https://www.blueconic.com/customers/how-continu-is-revolutionizing-recruitment-through-personalizati… ↗

Confidence: 60/100 Vintage: 2023 Channel: Common Crawl

Source Article

How Continu is Revolutionizing Recruitment Through Personalization

Challenge Continu, a Dutch recruitment agency that specializes in placing engineering professionals, was facing challenges attracting qualified candidates and improving their placement rate. To reach their aggressive goals – a 20% increase in applications and a 20% increase in successful placements …

Original Research

BlueConic · Original study ↗

Segmentation

IndustryHRTech RegionGlobal RoleAll marketers Channelmulti-channel

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Plain Text

Continu's recruitment campaign: 44% view through cost per acquisition decrease. Source: BlueConic (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/view_through_cpa_decrease

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<blockquote cite="https://lighthousedata.io/data/view_through_cpa_decrease" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- view through cost per acquisition decrease for Continu's recruitment campaign<br><small>Source: BlueConic (2023) · <a href="https://lighthousedata.io/data/view_through_cpa_decrease" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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