41% -- online shopping population share for Vietnam population (2024)

Name: Online Shopping Population Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-06

2024 · Vietnam Directorate of Market Surveillance (MoIT)

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Attribution: Vietnam Directorate of Market Surveillance (MoIT) View source

Lighthouse Research Team

Last verified: 2026-09-06 · How we verify data →

Source verified Evidence graded

Value

41%

Unit

Percentage

Data Vintage

2024

Entity

Vietnam population

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

66/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Vietnam Directorate of Market Surveillance (MoIT) Primary Tier A

https://asemconnectvietnam.gov.vn/default.aspx?ID1=2&ZID1=8&ID8=136825 ↗

Confidence: 73/100 Vintage: 2024 Channel: Common Crawl

Source Article

E-commerce frauds require utmost in attention from regulators

Original Research

Vietnam Directorate of Market Surveillance (MoIT) · Original study ↗

Methodology

Vietnam described as having the highest online shopping population ratio in Southeast Asia; exact measurement period not stated, cited May 2024

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Vietnam population: 41% online shopping population share. Source: Vietnam Directorate of Market Surveillance (MoIT) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vietnam-population-shopping-online-share

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<blockquote cite="https://lighthousedata.io/data/vietnam-population-shopping-online-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- online shopping population share for Vietnam population<br><small>Source: Vietnam Directorate of Market Surveillance (MoIT) (2024) · <a href="https://lighthousedata.io/data/vietnam-population-shopping-online-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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