B
Evidence Grade B
Safe to Cite
Current
70%
70% -- video confirmation email open rate for Vidyard (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Vidyard
Primary
Tier A
https://www.vidyard.com/2026-video-in-motion-benchmark-report/?sfc=701OO00000m4INmYAM&utm_source=tld… ↗
Source Article
Video in Motion Benchmark Report | Vidyard
VIDEO IN MOTION
Video Benchmarks and Best Practices for Modern Revenue Teams
The teams closing more deals, reducing no-shows, and retaining more customers have one thing in common: video is built into every stage of their revenue motion.
Seven plays for every revenue role, real benchmarks, and scrip…
Original Research
Vidyard
· Original study ↗
Methodology
Range given, using midpoint
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Plain Text
Vidyard: 70% video confirmation email open rate. Source: Vidyard (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vidyard_video_in_motion_benchmark_report_70_77_percent
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<blockquote cite="https://lighthousedata.io/data/vidyard_video_in_motion_benchmark_report_70_77_percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- video confirmation email open rate for Vidyard<br><small>Source: Vidyard (2026) · <a href="https://lighthousedata.io/data/vidyard_video_in_motion_benchmark_report_70_77_percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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