B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
54%
54% -- video content retention rate for Business video content (2024)
Vidyard found average retention rates for video content to be more than 54% across several use cases.
- Reported as more than 54%
- Applies across several use cases
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Vidyard
Primary
Tier C
https://www.b2w.tv/blog/ultimate-guide-to-video-marketing ↗
Source Article
Video Marketing: Definition, Benefits, Types & Examples
Written by Animes Nanda
Mar 22, 2024 8:00:00 AM
Your content can reach almost every Internet user today at the click of a button.
It’s no wonder why many B2B brands have turned to video marketing, especially explainer video production, in recent years.
Broadcast2World's video marketing statistics sh…
Original Research
Vidyard
· Original study ↗
Methodology
Reported as 'more than 54%' average retention across several use cases
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Business video content: 54% video content retention rate. Source: Vidyard (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vidyard-video-content-retention-rate
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<blockquote cite="https://lighthousedata.io/data/vidyard-video-content-retention-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- video content retention rate for Business video content<br><small>Source: Vidyard (2024) · <a href="https://lighthousedata.io/data/vidyard-video-content-retention-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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