B
Evidence Grade B
Safe to Cite
Recent
93%
93% -- video adoption rate for revenue leaders (Q2 2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
Q2 2025
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
93
Sources (2)
Vidyard
Primary
Tier A
https://www.vidyard.com/state-of-video-report/?sfc=7010B000001Ybwe ↗
Source Article
Future of Revenue - Vidyard
Discover how top revenue teams use video and agentic AI to scale personalization, accelerate pipeline, and close more deals faster. Use these exclusive insights to future-proof your GTM strategy today.
of revenue leaders leveraging video
saved weekly using agentic AI tools
of leaders say video is an…
Also cited by
2026-08-06
Original Research
Vidyard
· Original study ↗
Methodology
Survey of 656 full-time sales and marketing professionals in April 2025
Segmentation
IndustryMedia
Company SizeAll sizes
RegionNorth America
RoleAll marketers
Channelvideo
Cite this stat
Plain Text
revenue leaders: 93% video adoption rate. Source: Vidyard (Q2 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vidyard-future-of-revenue-video-adoption
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<blockquote cite="https://lighthousedata.io/data/vidyard-future-of-revenue-video-adoption" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- video adoption rate for revenue leaders<br><small>Source: Vidyard (Q2 2025) · <a href="https://lighthousedata.io/data/vidyard-future-of-revenue-video-adoption" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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