B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
7,300,000,000
7,300,000,000 -- impressions analyzed for VidMob TikTok creative analysis (2023-10)
VidMob analyzed 7.3 billion impressions from brands running paid video advertising on TikTok between January 1, 2023, and October 15, 2023.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
7,300,000,000
Unit
Count
Data Vintage
2023-10
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
VidMob
Primary
Tier A
https://46197855.hs-sites.com/resource/tiktok-hook-analysis ↗
Source Article
The Science of the Hook: How Brands Can Cultivate Curiosity on TikTok • Vidmob
Report
The Science of the Hook: How Brands Can Cultivate Curiosity on TikTok
Download the report (.pdf)
The Science of the Hook: How Brands Can Cultivate Curiosity on TikTok
Introduction
In advertising, it’s not easy to understand what creative works and why. It’s a lot easier to decide who to targe…
Original Research
VidMob
· Original study ↗
Methodology
VidMob analysis of in-market TikTok paid video campaigns
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
VidMob TikTok creative analysis: 7,300,000,000 impressions analyzed. Source: VidMob (2023-10). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vidmob-tiktok-impressions-analyzed
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<blockquote cite="https://lighthousedata.io/data/vidmob-tiktok-impressions-analyzed" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7,300,000,000</strong> -- impressions analyzed for VidMob TikTok creative analysis<br><small>Source: VidMob (2023-10) · <a href="https://lighthousedata.io/data/vidmob-tiktok-impressions-analyzed" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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