B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
18,400,000,000
18,400,000,000 -- impressions analyzed for Super Bowl advertising (Vidmob x EDO study) (2022-2023)
Vidmob and EDO analyzed 18.4 billion impressions from brands that ran advertising during the 2022 and 2023 Super Bowls.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
18,400,000,000
Unit
Count
Data Vintage
2022-2023
Entity
Sample Size
176
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Vidmob
Primary
Tier A
https://46197855.hs-sites.com/resource/super-bowl-ads-the-creative-elements-that-drove-success-2 ↗
Source Article
Super Bowl Ads: The Creative Elements That Drove Success • Vidmob
Report
Super Bowl Ads: The Creative Elements That Drove Success
Super Bowl Ads: The Creative Elements That Drove Success
Using AI-powered Analytics, Vidmob and EDO
analyzed 176 ads and 18.4 billion impressions
from brands that ran advertising during the 2022
and 2023 Super Bowls to identify key visu…
Original Research
Vidmob
· Original study ↗
Methodology
AI-powered creative analytics by Vidmob in partnership with EDO
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Super Bowl advertising (Vidmob x EDO study): 18,400,000,000 impressions analyzed. Source: Vidmob (2022-2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/super-bowl-impressions-analyzed-vidmob-edo
HTML Embed
<blockquote cite="https://lighthousedata.io/data/super-bowl-impressions-analyzed-vidmob-edo" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18,400,000,000</strong> -- impressions analyzed for Super Bowl advertising (Vidmob x EDO study)<br><small>Source: Vidmob (2022-2023) · <a href="https://lighthousedata.io/data/super-bowl-impressions-analyzed-vidmob-edo" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.