B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
85%
85% -- share of videos viewed muted for videos (2025)
Hootsuite reports that 85% of videos are viewed with the sound muted.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hootsuite
Primary
Tier C
https://www.seocalling.com/how-video-became-an-essential-part-of-brand-marketing/ ↗
Source Article
How Video Became an Essential Part of Brand Marketing
A brand is a multifaceted depiction of a company that goes beyond logos and color schemes. In many ways, it’s the personification of the business. It’s the many elements that culminate to resonate with and attract customers.
Video marketing has transformed how brands communicate with their audience.…
Original Research
Hootsuite
· Original study ↗
Methodology
Cited from Hootsuite report
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelvideo
Cite this stat
Plain Text
videos: 85% share of videos viewed muted. Source: Hootsuite (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/videos-viewed-muted-85
HTML Embed
<blockquote cite="https://lighthousedata.io/data/videos-viewed-muted-85" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- share of videos viewed muted for videos<br><small>Source: Hootsuite (2025) · <a href="https://lighthousedata.io/data/videos-viewed-muted-85" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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