B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
90%
90% -- consumers saying videos inform buying decisions for surveyed consumers (2025)
90% of surveyed consumers report that videos help inform their buying decisions.
- Original survey source and methodology not specified
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
anthemcontent.com
Primary
Tier C
https://www.anthemcontent.com/blog/how-to-incorporate-video-into-your-saas-marketing-funnel ↗
Source Article
How To Incorporate Video Into Your SaaS Marketing Funnel
How To Incorporate Video Into Your SaaS Marketing Funnel
Video holds a particular appeal, serves a specific need, and creates a unique competitive advantage for SaaS companies.You do not have to be a marketing expert to see the impact video has had on consumer trends.
My favorite example is easily t…
Original Research
anthemcontent.com
· Original study ↗
Methodology
Survey statistic cited without named original source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
surveyed consumers: 90% consumers saying videos inform buying decisions. Source: anthemcontent.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/videos-inform-buying-decisions
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<blockquote cite="https://lighthousedata.io/data/videos-inform-buying-decisions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- consumers saying videos inform buying decisions for surveyed consumers<br><small>Source: anthemcontent.com (2025) · <a href="https://lighthousedata.io/data/videos-inform-buying-decisions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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