B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
55%
55% -- click through rate increase with video for emails with videos (2023)
Emails with videos report a 55 percent increase in click-through rates according to eMarketer.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier C
https://pipz.com/blog/50-email-marketing-automation-best-practices/ ↗
Source Article
50 best practices for email marketing automation
The tools might have changed and become more effective, and the variety of technologies and capabilities keep growing, but email marketing is still the king of ROI in the marketing kingdom.
Email marketing relevance can be seen across a number of industries and companies. After all, 92% of online ad…
Original Research
eMarketer
· Original study ↗
Methodology
Cited from eMarketer
Methodology documented
Segmentation
Industrymarketing
Cite this stat
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emails with videos: 55% click through rate increase with video. Source: eMarketer (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/videos-email-ctr-increase-55
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<blockquote cite="https://lighthousedata.io/data/videos-email-ctr-increase-55" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- click through rate increase with video for emails with videos<br><small>Source: eMarketer (2023) · <a href="https://lighthousedata.io/data/videos-email-ctr-increase-55" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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