B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
50%
50% -- viewability score threshold for video content (2022)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CMG Local Solutions
Primary
Tier B
https://www.cmglocalsolutions.com/blog/video-viewability-scores-what-they-are-and-how-to-keep-them-u… ↗
Source Article
Video Viewability Scores
The idea of assigning a metric or "score" to video viewability is a relatively new one, and you'll find yourself embracing it in the new year. For the uninitiated, video viewability scores are metrics that measure where and how visitors to any given Web page are viewing sponsored video content. Gene…
Original Research
CMG Local Solutions
· Original study ↗
Methodology
50 percent of the video must be visible on a user's screen for two consecutive seconds.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
video content: 50% viewability score threshold. Source: CMG Local Solutions (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video_viewability_score_threshold
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<blockquote cite="https://lighthousedata.io/data/video_viewability_score_threshold" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- viewability score threshold for video content<br><small>Source: CMG Local Solutions (2022) · <a href="https://lighthousedata.io/data/video_viewability_score_threshold" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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