B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

93%

93% -- roi rate for professionals (2025)

Name: ROI Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-11

2025 · Wyzowl

93% of professionals report a positive return on investment (ROI) in video.

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Attribution: Wyzowl View source

Lighthouse Research Team

Last verified: 2026-08-11 · How we verify data →

Source verified Evidence graded

Value

93%

Unit

Percentage

Data Vintage

2025

Entity

professionals

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (6)

Wyzowl Primary Tier B

https://empreender.com.br/videos-no-ecommerce-estatisticas/ ↗

Confidence: 51/100 Vintage: 2025 Channel: Common Crawl

Source Article

Vídeos no e-commerce: 18 estatísticas que mostram por que eles são decisivos para vender mais

Vender online em 2025 exige mais do que bons preços ou páginas bem montadas. O consumidor está mais criterioso, mais visual — e cada vez menos disposto a comprar no escuro. Se ele não vê como o produto funciona, como se aplica ao dia a dia ou se entrega o que promete, ele simplesmente desiste da com…

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influencermarketinghub.com https://influencermarketinghub.com/

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designmodo.com https://designmodo.com/

2026-08-22

Original Research

Wyzowl · Original study ↗

Methodology

Videos positioned in the final stage of the journey (product page) have higher ROI.

Segmentation

Industrymarketing

Cite this stat

Plain Text

professionals: 93% roi rate. Source: Wyzowl (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video_roi

HTML Embed

<blockquote cite="https://lighthousedata.io/data/video_roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- roi rate for professionals<br><small>Source: Wyzowl (2025) · <a href="https://lighthousedata.io/data/video_roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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