B
Evidence Grade B
Safe to Cite
Current
34%
34% -- video landing page conversion rate for Video landing pages (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Unbounce
Primary
Tier B
http://unbounce.com/landing-page-design/7-types-of-landing-page/?replytocom=65520 ↗
Source Article
13 types of landing pages (and when to use them)
What is a landing page and how do they work?
First, let’s get some quick definitions out of the way:
Landing pages are specific web pages that potential customers arrive at after expressing interest in a form of advertising.
Those advertising types include (but aren’t limited to):
- A search engine …
Original Research
Unbounce
· Original study ↗
Methodology
Compared to static image and text landing pages.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Video landing pages: 34% video landing page conversion rate. Source: Unbounce (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video_landing_page_conversion_rate
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<blockquote cite="https://lighthousedata.io/data/video_landing_page_conversion_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- video landing page conversion rate for Video landing pages<br><small>Source: Unbounce (2026) · <a href="https://lighthousedata.io/data/video_landing_page_conversion_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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