B
Evidence Grade B
Safe to Cite
Dated
$9
$9 -- cost per mille completed views for video ad campaign (2022)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$9
Unit
Currency Usd
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
80
Source Trust
50
Citation Chain
50
Independence
30
Methodology
20
Freshness
50
Source
Storygize
Primary
Tier A
https://www.storygize.com/metric-marketers-cant-answer/ ↗
Source Article
The Video Metric Many Marketers Still Can’t Answer - Storygize - Built for Better Advertising.
Most video campaigns look efficient on paper.
Low CPMs.
Strong VCR.
Respectable CTR.
All the right signals.
But ask a simpler question:
What did it actually cost to get someone to watch the full video?
Most teams can’t answer that.
And that’s the problem.
Because in video advertising, the goal isn’t…
Original Research
Storygize
· Original study ↗
Methodology
Calculated based on given CPM and VCR
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
video ad campaign: $9 cost per mille completed views. Source: Storygize (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video_cpm_completed_views
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video_cpm_completed_views" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$9</strong> -- cost per mille completed views for video ad campaign<br><small>Source: Storygize (2022) · <a href="https://lighthousedata.io/data/video_cpm_completed_views" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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