B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
61.8%
61.8% -- roi for video content (2020)
Video content achieves an ROI as high as 61.8% according to CMO research by Octane Research and DMAasia.
- Report launched around Jan 2021 based on survey of over 250 CMOs
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
61.8%
Unit
Percentage
Data Vintage
2020
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Octane Research and DMAasia
Primary
Tier B
https://www.themediaant.com/blog/headlines-top-media-ad-news-in-india-for-the-week-4th-11th-jan/ ↗
Source Article
Headlines: Top Media Ad News in India for the Week (4th - 11th Jan) - The Media Ant
- The movie genre witnessed a growth of 11% in ad volumes in 2020 compared to 2019, contributing the highest share of 23% to overall TV advertising- TAM AdEx.
- Unlu, a celebrity engagement app, has announced a launch of a celebrity- powered learning and entertainment platform Unluclass. The industr…
Original Research
Octane Research and DMAasia
· Original study ↗
Methodology
Source: Octane Research and DMAasia
Segmentation
IndustryMedia
RegionAPAC
Channelcontent
Cite this stat
Plain Text
video content: 61.8% roi. Source: Octane Research and DMAasia (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video_content_roi_2020
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<blockquote cite="https://lighthousedata.io/data/video_content_roi_2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61.8%</strong> -- roi for video content<br><small>Source: Octane Research and DMAasia (2020) · <a href="https://lighthousedata.io/data/video_content_roi_2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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