B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
5%
5% -- video add to cart rate for strong results for video (2025)
An add-to-cart rate from video exceeding 5% indicates strong results during BFCM.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (3)
Videowise
Primary
Tier C
https://videowise.com/blog/bfcm-kpis-for-interactive-videos ↗
Source Article
The 9 Most Important BFCM KPIs for Interactive Video Marketing | Videowise
Video strategies
November 8, 2025
You’ve spent the last several weeks planning every detail of your BFCM campaign.
From deciding the best deals to making head-turning marketing collateral, you've hustled for days and nights to make this year's sale a hit!
Now that the peak shopping weekend is so clo…
Also cited by
shopify.com
https://www.shopify.com/
2026-08-16
amraandelma.com
https://www.amraandelma.com/
2026-08-16
Original Research
Videowise
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
video: 5% video add to cart rate for strong results. Source: Videowise (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video_add_to_cart_rate_strong_results
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<blockquote cite="https://lighthousedata.io/data/video_add_to_cart_rate_strong_results" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- video add to cart rate for strong results for video<br><small>Source: Videowise (2025) · <a href="https://lighthousedata.io/data/video_add_to_cart_rate_strong_results" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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