B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
45%
45% -- video completion rate percentage for viewers watching a video all the way through (2020)
On average, 45% of viewers watched a video all the way through in 2020.
- regardless of the video's length
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Vidyard
Primary
Tier A
https://martechvibe.com/article/60-of-all-videos-created-in-2020-were-user-generated-vidyard-report ↗
Source Article
60% Of All Videos Created In 2020 Were User-generated: Vidyard Report - Martechvibe | Where Technology Powers Marketing
60% Of All Videos Created In 2020 Were User-generated: Vidyard Report
Vidyard, the video platform for businesses, announced a year of record-breaking growth, new product offerings, and an expanded partner ecosystem as demand for video tools for virtual selling and digital marketing continues to surg…
Original Research
Vidyard
· Original study ↗
Methodology
Vidyard benchmark report
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
viewers watching a video all the way through: 45% video completion rate percentage. Source: Vidyard (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-viewing-completion-rate-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-viewing-completion-rate-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- video completion rate percentage for viewers watching a video all the way through<br><small>Source: Vidyard (2020) · <a href="https://lighthousedata.io/data/video-viewing-completion-rate-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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