B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
64%
64% -- action completion likelihood for consumers who watched a video (2026)
64% of people are more likely to complete an action, such as filling out a contact form or making a purchase, after watching a video.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
animatedbanners.art
Primary
Tier C
https://www.animatedbanners.art/why-is-animation-important-in-marketing ↗
Source Article
The Power of Animation in Marketing
Original Research
animatedbanners.art
· Original study ↗
Methodology
Unsourced claim on marketing blog; original research not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers who watched a video: 64% action completion likelihood. Source: animatedbanners.art (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-viewers-action-completion-64-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-viewers-action-completion-64-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- action completion likelihood for consumers who watched a video<br><small>Source: animatedbanners.art (2026) · <a href="https://lighthousedata.io/data/video-viewers-action-completion-64-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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