B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
14%
14% -- share of consumers uploading more videos for global social media users (2020-03)
14% of 12,600 surveyed individuals globally reported uploading more videos to YouTube and TikTok in March 2020.
- Self-reported survey data during early COVID-19 pandemic
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2020-03
Entity
Sample Size
12,600
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier B
https://www.clickstalent.com/post/coronavirus-how-it-impacts-the-influencer-marketing-industry ↗
Source Article
Coronavirus: How it Impacts the Influencer Marketing Industry
It’s no news that the coronavirus pandemic has made an impact on multiple industries, and the Influencer Marketing Industry is not an exception. We are currently living in a world where “everything is canceled”. We’re stuck at home all day lacking human-to-human interaction, with abundant leisure ti…
Original Research
Statista
· Original study ↗
Methodology
Global survey by Statista on in-home media consumption during Covid-19
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global social media users: 14% share of consumers uploading more videos. Source: Statista (2020-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-uploads-increase-covid-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-uploads-increase-covid-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- share of consumers uploading more videos for global social media users<br><small>Source: Statista (2020-03) · <a href="https://lighthousedata.io/data/video-uploads-increase-covid-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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