B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
45%
45% -- share of marketers rating video top content format for B2B and consumer marketers (2023)
According to Semrush's annual State of Content Marketing Report, 45% of survey responses identified video as the top-performing content format.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Semrush
Primary
Tier B
https://digitalmedianet.com/gusto-a-matter-company-comes-out-swinging-team-ends-q1-with-a-combo-of-n… ↗
Source Article
Gusto, a Matter Company, Comes Out Swinging: Team Ends Q1 with a Combo of New Video Clients and Award-winning Podcast Projects
Gusto, a Matter Company, Comes Out Swinging: Team Ends Q1 with a Combo of New Video Clients and Award-winning Podcast Projects
Matter’s Creative Content House Helps Marketers Boost Brand Awareness and Reach Audiences with Video Production, Motion Graphics Design + Podcasts
BOSTON–(BUSINESS WIRE)–#B2…
Original Research
Semrush
· Original study ↗
Methodology
Semrush annual State of Content Marketing Report, survey responses
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B and consumer marketers: 45% share of marketers rating video top content format. Source: Semrush (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-top-content-format-semrush-2023
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<blockquote cite="https://lighthousedata.io/data/video-top-content-format-semrush-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- share of marketers rating video top content format for B2B and consumer marketers<br><small>Source: Semrush (2023) · <a href="https://lighthousedata.io/data/video-top-content-format-semrush-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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