B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
30%
30% -- top content investment planning rate for companies (2026)
30% of companies plan short-form video as their top 2026 content investment according to HubSpot (2026).
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://atlasperk.com/guides/content-strategy-for-travel/content-planning/ ↗
Source Article
Content Planning for Travel: A 7-Step Framework
Content Strategy & Planning for Travel Businesses
Market Verdict: Content Planning for Travel Businesses
The gap between having a content strategy (97% of B2B marketers) and having it documented (41%) represents the biggest operational opportunity for travel businesses. With 35% of travel website tr…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot, cited via AtlasPerk
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies: 30% top content investment planning rate. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-top-2026-content-investment
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<blockquote cite="https://lighthousedata.io/data/video-top-2026-content-investment" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- top content investment planning rate for companies<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/video-top-2026-content-investment" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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