B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- share viewing platform as inclusive and representative for Video streaming services (2023)
60% of consumers view video streaming services as inclusive and representative pillars.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/navigating-the-spectrum-of-diversity-equity-inclusion-in-m… ↗
Source Article
Navigating the spectrum of diversity, equity, & inclusion in media & advertising - Savanta
In an age where screens illuminate our every moment, the narratives we encounter in media and advertising have the power to mold our perspectives. This article embarks on a journey of diversity, equity, and inclusion (DEI) within this realm, illuminating both the progress made and the paths yet to b…
Original Research
Savanta
· Original study ↗
Methodology
Savanta survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Video streaming services: 60% share viewing platform as inclusive and representative. Source: Savanta (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-streaming-inclusive-platform-60
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<blockquote cite="https://lighthousedata.io/data/video-streaming-inclusive-platform-60" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share viewing platform as inclusive and representative for Video streaming services<br><small>Source: Savanta (2023) · <a href="https://lighthousedata.io/data/video-streaming-inclusive-platform-60" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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