B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
52%
52% -- share likelihood vs other content types for video content (2025)
Lighthouse Research Team
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Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
How Short-Form Video Content Impacts Your Audience Engagement & Retention on Social Media
How Short-Form Video Content Impacts Your Audience Engagement & Retention on Social Media
Read this guide to learn how to leverage short videos on social media to boost engagement and retention of your target audience.
Before we begin, take a look at these numbers first:
- Research indicates that 79…
Methodology
Cited statistic, original study not named
Methodology documented
Segmentation
Industrymarketing
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Plain Text
video content: 52% share likelihood vs other content types. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-shared-52-percent-more
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<blockquote cite="https://lighthousedata.io/data/video-shared-52-percent-more" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- share likelihood vs other content types for video content<br><small>Source: (2025) · <a href="https://lighthousedata.io/data/video-shared-52-percent-more" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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