B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
85%
85% -- video share of consumer internet traffic for global consumer internet traffic (2025)
Industry projections for 2025 estimate that video comprises 85% of all consumer internet traffic globally.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
tailoredtactiqs.com
Primary
Tier C
https://tailoredtactiqs.com/what-is-content-marketing/ ↗
Source Article
What Is Content Marketing and Why Is It Important?
Content marketing refers to strategically creating and publishing content via social media channels, blogs, websites, podcasts, apps, and more. Content marketing definition: It is a strategic approach that focuses on creating and sharing valuable content to attract and engage an audience. The goal i…
Original Research
tailoredtactiqs.com
· Original study ↗
Methodology
Industry projection cited without named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumer internet traffic: 85% video share of consumer internet traffic. Source: tailoredtactiqs.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-share-internet-traffic-2025
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<blockquote cite="https://lighthousedata.io/data/video-share-internet-traffic-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- video share of consumer internet traffic for global consumer internet traffic<br><small>Source: tailoredtactiqs.com (2025) · <a href="https://lighthousedata.io/data/video-share-internet-traffic-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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