B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
41%
41% -- click through rate uplift for Video search results (2023)
Video search results have a 41% higher click-through rate (CTR) than text-based results.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
AimClear
Primary
Tier C
https://shakstudios.io/theictshak/ ↗
Source Article
The ICT Shak Offer
with video content
Are you ready to make video content marketing a staple in your overall strategy? We can make that happen! Our done-for-you video content service will help ensure you're always up-to-date with the latest buzz around your product or brand. Let us show you how we put your video conte…
Original Research
AimClear
· Original study ↗
Methodology
CTR uplift of video search results vs text-based results. Quoted on a promotional service page citing AimClear, 2023.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2014 | 41% | |
| 2023 (current) | 41% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Video search results: 41% click through rate uplift. Source: AimClear (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-search-ctr-uplift-41
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-search-ctr-uplift-41" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- click through rate uplift for Video search results<br><small>Source: AimClear (2023) · <a href="https://lighthousedata.io/data/video-search-ctr-uplift-41" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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