78% -- marketers seeing roi from video for Marketers (2018)

The marketers seeing roi from video for Marketers is 78% as of 2018 according to Wyzowl. This figure is the primary benchmark in the Lighthouse dataset for this segment. Individual results vary by region, channel mix, and audience quality.

A strong marketers seeing roi from video benchmark for Marketers is 78%, using the current serving value as of 2018. This is one serving-eligible observation, not a distribution median; top-quartile comparisons require the underlying distribution. Vertical, audience size, and campaign type all shift what 'good' means.

The published marketers seeing roi from video serving value for Marketers is 78% as of 2018. Individual sectors and audiences may differ substantially; this single observation does not establish an aggregate mean. Quartile comparisons require the underlying distribution, which is not implied by this record.

Primary drivers of marketers seeing roi from video variation for Marketers include audience segmentation, timing, and channel selection. Methodology documents campaign factors, but this serving record does not quantify the effect of personalization. The current serving value is 78% as of 2018.

For a digital marketer, the published marketers seeing roi from video serving value is 78%; it is an evidence-grade reference, not a personalized target as of 2018. Any performance goal should account for channel mix and audience. Review the methodology before operational decisions; a gap from this serving value does not by itself indicate a structural issue.