B Evidence Grade B Graded under review Safe to Cite Aging

64%

64% -- purchase likelihood uplift from video for online consumers (2024)

Name: Purchase Likelihood Uplift From Video Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-04

2024 · Forbes

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Attribution: Forbes View source

Lighthouse Research Team

Last verified: 2026-10-04 · How we verify data →

Source verified Evidence graded

Value

64%

Unit

Percentage

Data Vintage

2024

Entity

online consumers

Geography

EMEA

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Forbes Primary Tier C

https://involve.no/aktuelt/film/ ↗

Confidence: 48/100 Vintage: 2024 Channel: Deep Crawl

Source Article

Den beste investeringen for markedsføring - Involve! Advertising, Oslo

Fotograf og produsent, Øystein Essèn Lundstrøm, har siden 2001 jobbet med film. Han brenner for å formidle gode budskap og elsker livet bak kameralinsen. – Helt fra jeg var guttunge og fikk mitt første kamera, har jeg brent for livet bak kameralinsen og det å formidle gode budskap. Min rolle er kort…

Original Research

Forbes · Original study ↗

Methodology

Cited via Forbes; original study not identified

Methodology documented

Segmentation

IndustryMedia RegionEMEA RoleAll marketers Channelvideo

Cite this stat

Plain Text

online consumers: 64% purchase likelihood uplift from video. Source: Forbes (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-purchase-likelihood-64pct

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<blockquote cite="https://lighthousedata.io/data/video-purchase-likelihood-64pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- purchase likelihood uplift from video for online consumers<br><small>Source: Forbes (2024) · <a href="https://lighthousedata.io/data/video-purchase-likelihood-64pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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