B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
87%
87% -- percentage convinced to buy by video for online consumers (2024)
87% of surveyed marketing professionals and online consumers have been convinced to buy a product or service by watching a video.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
205
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Splice Marketing
Primary
Tier B
https://splicemarketing.com.au/news/programmatic-video-advertising-can-improve-your-campaigns/ ↗
Source Article
Programmatic Video Advertising for Healthcare Campaigns
We’re living in the scroll age, where attention is fleeting and relevance is everything. If your ad doesn’t engage instantly, it’s forgotten.
That’s where programmatic video advertising comes in. It helps you show up with purpose, in the right place, at the right time, with the right message.
Talkin…
Original Research
Splice Marketing
· Original study ↗
Methodology
2024 survey of 205 marketing professionals and online consumers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online consumers: 87% percentage convinced to buy by video. Source: Splice Marketing (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-purchase-conversion-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-purchase-conversion-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- percentage convinced to buy by video for online consumers<br><small>Source: Splice Marketing (2024) · <a href="https://lighthousedata.io/data/video-purchase-conversion-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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