B
Evidence Grade B
Graded
under review
Safe to Cite
Current
6%
6% -- conversion rate with video prospecting for Sales Reps (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (2)
HubSpot
Primary
Tier B
https://www.bonjoro.com/blog/post/why-video-is-sales-secret-sauce ↗
Source Article
Why Video is Sales’ Secret Sauce
There are countless reasons why all sales teams should use video. But, the primary reason is, sales is changing.
Approximately 90% of buyers won’t answer a cold call, while 53% feel that going online and doing their own research is preferable to interacting with a sales rep. In response, reps need t…
Also cited by
amraandelma.com
https://www.amraandelma.com/
2026-08-19
Original Research
HubSpot
· Original study ↗
Methodology
Source: HubSpot
Segmentation
Industrymarketing
Cite this stat
Plain Text
Sales Reps: 6% conversion rate with video prospecting. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-prospecting-conversion-rate
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<blockquote cite="https://lighthousedata.io/data/video-prospecting-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- conversion rate with video prospecting for Sales Reps<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/video-prospecting-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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