B
Evidence Grade B
Graded
accuracy verified by the review judge
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Recent
72%
72% -- customers preferring video for product learning for Consumers (2025)
72% of customers prefer learning about a product via video.
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Lighthouse Research Team
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Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wyzowl
Primary
Tier C
https://www.mindshare.consulting/blog/digital-marketing-strategies-for-startups/ ↗
Source Article
Digital Marketing for Startups: 10 Proven Tips to Drive Growth
Launching a startup is like setting off on an exciting rollercoaster ride, you have the idea, the team, and the drive. But how do you accelerate growth without burning your budget? That’s where digital marketing services like SEO and paid advertising step in. These powerful tools can help you reach …
Original Research
Wyzowl
· Original study ↗
Methodology
Cited to Wyzowl
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 72% customers preferring video for product learning. Source: Wyzowl (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-product-learning-preference
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<blockquote cite="https://lighthousedata.io/data/video-product-learning-preference" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- customers preferring video for product learning for Consumers<br><small>Source: Wyzowl (2025) · <a href="https://lighthousedata.io/data/video-product-learning-preference" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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