B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

81%

81% -- share of respondents saying video is preferred content on social media for Social media users (2019)

Name: Share Of Respondents Saying Video Is Preferred Content On Social Media Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2019 · n=1,000 · Renderforest

81% of 1,000 survey respondents reported that videos are the preferred content on social media.

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Attribution: Renderforest View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

81%

Unit

Percentage

Data Vintage

2019

Entity

Social media users

Sample Size

1,000

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Renderforest Primary Tier C

https://appyourself.net/en/blog/app-video-marketing/ ↗

Confidence: 48/100 Vintage: 2019 Channel: Common Crawl

Source Article

App Video Marketing: Why It Is So Important For Your App Promotion

Original Research

Renderforest · Original study ↗

Methodology

Renderforest 2019 'Video Marketing Statistics For 2020' survey

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Social media users: 81% share of respondents saying video is preferred content on social media. Source: Renderforest (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-preferred-social-media-content-renderforest

HTML Embed

<blockquote cite="https://lighthousedata.io/data/video-preferred-social-media-content-renderforest" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- share of respondents saying video is preferred content on social media for Social media users<br><small>Source: Renderforest (2019) · <a href="https://lighthousedata.io/data/video-preferred-social-media-content-renderforest" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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