B
Evidence Grade B
Graded
under review
Safe to Cite
Current
48%
48% -- video post view uplift for video posts vs other content types (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://ondot.com/author/ondot/ ↗
Source Article
OnDot Media, Author at Ondot Media
In today’s competitive B2B marketing landscape, brands need more than just exceptional products and services to differentiate themselves. Thought leadership in B2B has become a critical strategy for businesses to establish themselves as industry pioneers, build credibility, and earn trust among thei…
Original Research
HubSpot
· Original study ↗
Methodology
Study by HubSpot, as cited by OnDot Media
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
video posts vs other content types: 48% video post view uplift. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-posts-48-percent-more-views
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-posts-48-percent-more-views" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- video post view uplift for video posts vs other content types<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/video-posts-48-percent-more-views" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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