B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- audience interaction growth rate for Video posts on Facebook, Twitter and Instagram (2015)
Instagram Video increased audience interaction on video posts across Facebook, Twitter and Instagram by 90 percent according to Shareablee.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Shareablee
Primary
Tier B
https://solomozone.com/2015/02/11/instagram-video-doubles-engagement/ ↗
Source Article
Instagram Video Doubles Engagement
Instagram Video has increased engagement with Audiences by nearly doubling the number of interactions. According to Shareablee, It has more than doubled total interactions (pre-launch: 2Billion vs. post-launch+ 4.6Billion) and increased audience interaction on video posts by 90 percent (across Faceb…
Original Research
Shareablee
· Original study ↗
Methodology
Shareablee cross-platform measurement of video post audience interaction growth
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Video posts on Facebook, Twitter and Instagram: 90% audience interaction growth rate. Source: Shareablee (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-post-interaction-increase-90-percent-2015
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-post-interaction-increase-90-percent-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- audience interaction growth rate for Video posts on Facebook, Twitter and Instagram<br><small>Source: Shareablee (2015) · <a href="https://lighthousedata.io/data/video-post-interaction-increase-90-percent-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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